Lacoste’s Comeback: The Crocodile Bites Back

Once a staple for preppy, essential wardrobes, Lacoste has, over the years, faded into the background of the fashion scene. Fast forward to 2025, the brand is back on the radar, redefined by a fresh contemporary vision.

A Crisp Serve at Paris Fashion Week

At the Fall/Winter 2025 Paris Fashion Week, Lacoste unveiled its latest collection under the creative direction of Pelagia Kolotouros. The show, titled ‘An Invitation,’ took place at the Roland Garros Stadium, paying homage to the brand’s tennis roots.

Kolotouros presented a lineup that seamlessly merged sporty aesthetics with modern sophistication, featuring oversized silhouettes, layered knitwear, and innovative fabric combinations. The collection perfectly captures 2025’s trending blend of streetwear, sport, and understated sophistication.

Charming Collaborations

Fueling this revival is a series of clever collaborations. One standout is Lacoste x le FLEUR* line with Tyler, the Creator. This partnership introduced a unisex collection that reimagined classic pieces with pastel hues and playful designs, attracting a younger audience and reinvigorating the brand’s image.

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Adding to the momentum, Lacoste’s collaboration with CLOT introduced a unisex collection that taps directly into recent unisex fashion trends. The line celebrates creativity by merging the distinct codes of both brands. Lacoste’s tennis and golf heritage meets CLOT’s roots in martial arts culture. The result is a versatile wardrobe that stays true to Lacoste’s DNA of luxurious sporting attire while embracing a broader design perspective.

Crocodile’s New Era

Lacoste’s signature crocodile, long a subtle symbol of quiet luxury, also got a refined twist. This classic logo has been reimagined in a sleek tone-on-tone design that speaks volumes through understatement. This minimalist makeover debuted as part of Lacoste’s Spring/Summer 2025 collaboration with ADAM ET ROPÉ, where the tonal crocodile became a sophisticated accent across a curated selection of polo shirts.

The Crocodile’s makeover does not end here. There have been many new variations surfacing online, each one reinforcing the brand’s evolving creative direction.

Lacoste in 2025 is proof that comebacks happen, and they can be stylish and smart. With runway revamps and standout collabs, the brand has found its rhythm again. The crocodile didn’t just return, but evolved, and Lacoste’s next moves are going to be well worth watching.

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