It Doesn’t Get Cleaner than the PUMA ‘Laundry Boys’ GV Special

Delivering a special iteration that’s as clean as they come, literally, PUMA debuts the ‘Laundry Boys’ GV Special. 

Deriving from the popular tale of the Dassler brothers’ laundry service – the siblings quickly garnered the nickname ‘Laundry Boys’ from their local community. Admired for delivering clean washing around their quaint hometown of Herzogenaurach, the legacy of these siblings lives on through this ultra-immaculate offering.

A Closer Look at the PUMA ‘Laundry Boys’ GV Special…

Redefining what it means to refer to a pair of kicks as ‘clean’, this fresh take on the iconic tennis silhouette is undeniably likeable. Boasting a snowy monochrome exterior that’s one of the most pristine we’ve seen this year, the resin-coated upper ensures that those annoying dirt scuffs are a thing of the past. Imagine stepping out in creps that you don’t have to worry about getting dirty… an essential in the ever-changing turbulence that is British weather. 

Not only does the resin finish act as a protective layer, but also a canvas, allowing you to unleash your creativity by decorating the exterior, and starting again with just one wipe. Landing with personalised packaging that transports us to a retro laundrette, the branding is decked out with nostalgic reference to vintage laundry detergents. 

The PUMA ‘Laundry Boys’ GV Special lands SATURDAY 7TH SEPTEMBER 2024.at PUMA & SELECT RETAILERS. Shop via the banner below…

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