Hyein Seo Joins Nike for the Subversive Ava Rover

Nike continues to build on its Korean partnerships with the unveiling of a new silhouette, the Ava Rover, designed in collaboration with Seoul-based designer Hyein Seo.

The Ava Rover introduces a rugged, military style look across three upcoming colourways. The model features a chunky black sole paired with a textured mudguard that wraps around a deep purple upper. Branding stays minimal with just a small Swoosh on the lateral forefoot and Hyein Seo’s signature on the sockliner.

Following recent Korea-focused drops like the Air Jordan 3 ‘Seoul 2.0’ and the WORKSOUT x Nike Air Max 95, the Ava Rover adds another chapter to Nike’s growing presence in the region.

The Drop

A release of the Ava Rover is expected later in 2025, landing at Nike and select retailers. The price is set at £117. No official date or launch event has been confirmed at this stage.

Be sure to follow the Drop Date release calendar for the latest updates.