Partnering up for the very first time, Copenhagen label Heliot Emil is injecting its sleek and refined aesthetic into PUMA for an impressively stealthy capsule.
Continuing to bridge the gap between technical sportswear and fashion-forward pieces, this collaboration delivers the best of both worlds, across a collection of apparel and accessories. The star of the show – the Fast Trac Nitro 3 – sets the tone for the creative fusion between both brands, exuding a monochromatic, utilitarian aesthetic that’s as functional as it is sharp. Let’s take a look at what makes this partnership stand out.
As far as first collaborative iterations go, the alliance haven’t shied away from pushing boundaries, whilst crafting something that’s durable for any occasion. Constructed to withstand even the toughest of terrains, the Fast Trac Nitro 3 dons a rubber outsole that draws inspiration from the breathtakingly scenic landscapes of Iceland. Keeping in-line with the Scandinavian-inspired brand’s distinctive laceless design feature, these kicks are a no-brainer option for a spontaneous venture to the trail. Possessing PUMA’s Nitro tech engineering for optimal traction, ease and protection while en route, the model is a reliable choice even when the path isn’t smooth.
On the apparel side of the collection, Heliot Emil implements its signature steez with a Sypatex jacket, T-shirt, trousers, accessories that include a backpack, gloves and a cap. Each piece is meticulously executed with functionality at its core – echoing a commitment to longevity, and interwoven with style in every stitch.
The PUMA x Heliot Emil Fast Trac Nitro 3 (398660-01), as well as the rest of the capsule arrives SATURDAY 26TH OCTOBER 2024 at PUMA (SITE/FLAGSHIP) & SELECT RETAILERS.
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