END Clothing is back at it again – collaborating with adidas for the fourth time this year for their latest venture, the ‘Laundromat’ Pack.
This time around, the collaborative alliance are opting for something as mundane (yet relatable) as laundry day. We’ve all been there – chucking a brightly coloured clothing item into a load of whites and ending up with a pastel disaster. Well, END. has taken this everyday mishap and turned it into a fresh and playful sneaker pack that drops on 25TH OCTOBER 2024.
The END. x adidas ‘Laundromat’ capsule offers a fresh spin on three timeless adidas silhouettes: the Gazelle Indoor, SL72, and Prototype TRX, all reimagined in subtle, garment-dyed suedes. Each pair channels a nostalgic vibe, drawing inspiration from the everyday laundromat experience, where unexpected colour runs and accidental dye jobs become part of the story.
The Gazelle Indoor kicks off the collection in a delicate, soft pink hue, cleverly referencing those dreaded laundry mishaps when colours bleed into whites. Its darker overlays provide a striking contrast, almost as if they’ve absorbed the excess dye, creating a playful yet sophisticated look that makes a statement.
Next in the lineup, the SL72 arrives in an immaculate, all-white colourway with sleek gum soles, evoking the clean, crisp feel of fresh laundry right before it hits the washing machine. It’s a nod to the pre-dye phase, capturing the pristine moment before that inevitable spin cycle surprise.
Rounding out the collection is the Prototype TRX, which arrives in a soothing green palette, channeling the sneaker’s vintage roots from the ’70s and ’80s. This pair delivers a retro flair, while the calming hue feels like a perfect nod to fresh linens and well-worn favourites pulled from the dryer.
But what really sets this collection apart are the fun, quirky details that tie the entire laundromat theme together. The mesh tongues on each sneaker are reminiscent of laundry bags, adding a subtle, textured touch that sneaker enthusiasts will appreciate.
Meanwhile, the garment-style tongue tags bring the theme full circle, mimicking care labels found on clothing. These elements weave together a playful narrative without going over the top, making the capsule both humorous and stylish. Even if you’re not all in on the laundromat concept, the clean, muted hues are more than enough to catch your eye and add a fresh spin to any wardrobe.
Mark your calendars for 25TH OCTOBER 2024 if you’re looking to snag a pair, because these kicks will be dropping on END. LAUNCHES AND IN-STORE.
Check out currently available adidas silhouettes via the banner below…
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