Joining forces in the name of youth culture, three of the UK’s most iconic names, END., Reebok and The Streets, unite for a legendary collaboration. Landing just under two decades since the esteemed retailer debuted on the scene, this partnership celebrates a true cult classic. And of course, who better to feature than British band The Streets?!
Now, if you were kicking about during the era of the early 2000s, then you may fondly remember gritty garage beats and the alternative genre of subcultures. Gaining a dedicated following for their impressive debut album ‘Original Pirate Material’ and raw lyricism, lead artist Mike Skinner quickly became known as a homegrown icon in British culture. So much so, that the multi-hyphenate became the face of Reebok in 2005 (- a very on-brand alliance, if we do say so ourselves). Affirming their long-standing relationship with lyrics like “Let’s put on our Classics and have a little dance, shall we?”, it only makes sense for The Streets to finally receive their very own Reebok capsule.
Arriving in two minimalist hues of ‘Chalk’ and ‘Black’, each offering breathes life into Mike Skinner’s go-to sneaker, the Classic Leather silhouette. Expressing contrasting themes of light and dark, the exterior flaunts gold-detailing, illuminating the band’s unmistakable block letter iconography. Mirrored within the gold lace tips and tongue badge, the duo of kicks represents Skinner’s admirable journey throughout his career. Rounded off with the band’s graphic printed into the gum rubber outsole, this collaboration successfully pays homage to the heritage of British culture.
The END. x The Streets x Reebok Classic Leather capsule arrives FRIDAY 19TH APRIL 2024 at END. Launches. Enter the draw today on END.’s website, via the banner below…
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