E. By END. | Introducing the British Retailer's Ever-Evolving Capsule - The Drop Date

E. By END. | Introducing the British Retailer’s Ever-Evolving Capsule


Introducing E. By END., the British Retailer’s newest retail venture that celebrates industry-leading brands with through its own distinctive lens.

Everyone’s favourite high-street retailer, END., has some very exciting news! Partnering up with two renowned names for its first initiation (none other than Levi’s and Champion), the retailer introduces a carefully curated seasonal collection, under the title E. by END. Meticulously crafted with the consumer in mind, the venture aims to spotlight the brands that have allowed END. to grow to where it is today, whilst satisfying customer desires for own label pieces. 

Uniting some of the best brands in the industry, E. by END leads with the intention to provide a recurring capsule of the crème de la crème of apparel and accessories. Excelling in all areas – design, aesthetic, quality and lifespan, this stuff is made to be shown off! But more importantly, last beyond trends and fads. Beginning their venture alongside two enduring American powerhouses, the first launch of the collection explores the art of everyday lifestyle essentials. Fine-tuned with END.’s creative vision, let’s take a peak at what the inaugural offering entails! 

E. By END | Levi’s & Champion


Firstly honing in on sportswear label Champion; the collection showcases a selection of minimalist hoodies, sweatshirts, joggers and tees that act as the perfect staples for your Spring/Summer and Autumn/Winter wardrobes. Given a distinctive edge with a new cursive ‘E’ iconography, these pieces seamlessly deliver a less-is-more appeal. Looking towards Levi’s contribution, a timeless baby blue wash offering lands across a classic Type II Trucker Jacket and 568 Stay Loose jeans. 


“E. by END. offers our community accessibility, with a unique assortment available for an entire season. Our collaborations programme is produced in limited quantities, existing in the market for only a short moment in time and so this allows us to cater to our community for a longer period of time’’ – Callum Hill, Senior Collaborations Project Manager at END.

The E. By END Collection is AVAILABLE NOW at END. (IN-STORE & ONLINE). Shop now via the banner below!

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Written by:
Macy French

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