CNCPTS Gives a Fresh Take on the New Balance 740

CNCPTS is back at it again, carving out its place in the sneaker world with another standout collaboration – this time, reimagining the New Balance 740. 

Known for their ability to elevate heritage silhouettes with contemporary aesthetics, the Boston-based boutique builds on the success of their previous ASICS GEL-Kayano 14 partnership, delivering a shoe that merges nostalgia with modern flair.

The 740 joins the ranks of New Balance’s revived classics, alongside silhouettes like the 1906R, 2002R, and 530. With Concepts behind this release, the 740 receives a contemporary upgrade while staying true to its roots in the tech runner era. This partnership signifies New Balance’s confidence in the model’s potential to make a splash in today’s market, especially among fans of retro-futuristic designs.

A Closer Look at the CNCPTS x New Balance 740…

Channeling the essence of early 2010s running shoes, this model blends performance-inspired design with lifestyle appeal. Taking the title of standout design feature is a gradient mesh upper, transitioning from a light green at the heel to a darker green at the toe, creating a visually dynamic base.

Accents of vivid orange on the tongue, New Balance logo, and heel details inject energy into the exterior, contrasting sharply with the subtler green tones. Meanwhile, light grey overlays on the toe and quarter sections provide balance, softening the palette and allowing the bolder hues to shine. The extended heel panel, a signature of the 740 silhouette, further enhances the overall look with its harmonious interplay of green and orange tones.

Adding a premium touch, cork insoles bring an element of sustainability and luxury to the collaboration, grounding the design in both comfort and style.

While official release details for the CNCPTS x New Balance 740 are still under wraps, this teaser has already got the community buzzing. Stay locked to our socials @thedropdate for the latest sneaker news! 

In the meantime, shop the latest from the New Balance 740 via the banner below…

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