The first Paris Fashion Week of 2024 may be over, but the long-lasting hype of the C.P Company x ASICS collab notoriously lives on. Making big waves within their Parisian pop-up, the collaborative offering has taken the net by storm, using GEL-QUANTUM 360 VIII as its muse. Whether you love sneakers that you can spot a mile off, or prefer a more subdued approach, the progressive alliance delivers two palettes that everyone can enjoy.
Founded in 1971 by designer Massimo Osti, C.P Company has distinguished itself as a pioneer in premium outerwear. Previously collaborating with adidas, the Italian label brings a distinctively sleek flair to all of its sneaker endeavours. Matched with the progressive technology and aesthetic of Japanese brand ASICS, the alliance makes total sense. Arriving for a global release on 21st-22nd February ‘24, let’s get into the specifics.
Expressing opposing palettes of ‘Cement Grey’ and ‘Yellow’, the GEL-QUANTUM 360 VIII sneaker takes cues from the outdoors and intricate structures, providing a fresh vibe. The upper design introduces 5D print details, inspired by the organic shapes you’d find in nature. Plus, it’s not just about looks – with advanced Trusstic technology and an external back counter, these kicks bring stability and a dynamic feel.
But wait, it gets even better! The midsole gets a makeover with Division Space technology, adding extra cushioning without the extra weight. And the cherry on top? FF Blast Plus Eco cushioning, offering both resilience and serious underfoot comfort. It’s a seamless blend of style and substance, and we wouldn’t expect anything less from the duo.
The C.P Company x ASICS GEL-QUANTUM 360 VIII Capsule arrives 21ST / 22ND FEBRUARY 2024 via ASICS.COM. Find stockists below…
© 2024 The Drop Date — All rights reserved