adidas Originals and the visionary Edison Chen proudly unveil their worldwide alliance to introduce a collaboration of sheer innovation – adidas Originals by Edison Chen. In his triumphant reunion with the Three-Stripes brand, Chen embarks on a groundbreaking journey that aims to reshape creative innovation, forging a cultural legacy that will resonate with the generations of the future. Together, they set the stage for a new era of unparalleled collaboration and redefine the boundaries of artistic expression.
As the visionary force behind the thriving global lifestyle brand CLOT, Chen wears the hats of both Founder and Creative Director with distinction. His journey unfolds from the shores of Vancouver to the vibrant streets of Hong Kong during his formative years, sparking a captivating fusion of East and West. In this collision of cultures, Chen’s metamorphosis began, weaving a tapestry of experiences and fresh outlooks that exposed him to globalism. These transformative moments served as the seeds of what would blossom into a dynamic entity, recognised today as CLOT.
“With adidas, we’re creating to inspire. I think the ability to freely create something is one of the reasons why I do this. My whole aesthetic, especially in the past few years, has fully transformed. I haven’t had the chance to create through that lens yet, which is why this collaboration is exciting and nerve-wracking for me because we’re heading in that direction through this partnership. I’m coming in with a new inspiration. I spent the summer in Europe immersing myself in the Adidas brand, which gave me a new point of view. The new EDC vibe is more chic than street. After the 20th year, I’m more excited than ever.”
– Edison Chen
In joining forces with adidas Originals, Chen intends to tap into the Germany-based brand’s rich archive to infuse his unique vision into exclusive collaborative offerings. Centred around the cultural exchange between the East and West, the alliance are embarking on a venture that transcends conventional boundaries, delivering insightful designs. The partnership isn’t just about present aesthetics; it’s about sowing the seeds for a future generation of creators characterised by multifaceted talents, profound knowledge, and a visionary outlook, all contributing to the evolution of the brand. Landing as a testament to both contributors’ resonance in fashion, music, and retail, Adidas Originals by Edison Chen acts as a powerful catalyst for cultural connections that resonate on a worldwide scale.
The CLOT SS24 Fashion Show orchestrated a one-of-a-kind gathering, uniting a vibrant community of emerging designers, collaborators, and companions. Championing the mutual dedication to creative ingenuity shared by adidas Originals and Edison Chen, the ‘Change The Generation’ collection explores three contrasting styles, spanning from lifestyle to formal attire and active/streetwear. This collection breathes life into a versatile narrative, able to be explored individually as well as a collective.
Adidas Originals by Edison Chen will be available from JANUARY ’24 via ADIDAS & SELECTED RETAILERS. While you await the iconic partnership, why not shop the latest adidas sneakers via the banner below…
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