Introducing the Vans Authentic
The Vans Authentic is the original silhouette that launched the brand in 1966, first released as the #44 Deck Shoe. Built with a durable canvas upper and a vulcanised rubber waffle sole, it offered exceptional grip and boardfeel - quickly becoming a favourite among California surfers and skateboarders. Sold directly to customers from Vans’ first Anaheim store, it stood out for its quality, simplicity, and accessibility.
Renamed the Authentic as Vans gained popularity in the ’70s and ’80s, the shoe became a staple of skate and street style. Its minimalist design, comfort, and cultural relevance made it a go-to for everyday wear and high-profile collaborations. Today, it remains largely unchanged, with subtle updates like UltraCush insoles adding comfort while preserving its timeless, versatile appeal.