YMC
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The YMC Brand
Founded in 1995 by Jimmy Collins and Fraser Moss, YMC (You Must Create) is celebrated for its inventive approach to fashion.
Drawing from their deep-rooted connections to subcultures, music, and art, the brand creates functional and understated yet bold apparel, inspired by classic workwear, military styles, and a post-punk DIY ethos.
Named after industrial designer Raymond Loewy’s quote, "You must create your own design style", YMC embodies this philosophy as a guiding principle that continues to shape the brand's vision today.
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