The Under Armour Brand
Founded in 1996, Under Armour made its debut with 'The Shorty', a soft, skin-tight, stretchy top that outperformed competitors by wicking sweat faster.
Soon after, they launched innovative lines like HeatGear®, ColdGear®, and AllSeasonGear®. In 2006, Under Armour entered the footwear market with a successful line of football cleats, becoming the official footwear supplier to the NFL.
In 2018, they introduced HOVR, a cushioning system that absorbs impact and returns energy.
Following the 2020 launch of Curry Brand, in partnership with NBA star Stephen Curry, Under Armour is committed to providing access to sports for millions of youth by 2030.