UGG
Shop UGG Footwear
Shop allIntroducing UGG
UGG's story began in the 1970s when Australian surfer Shane Stedman trademarked “ugh-boots” - fleece-lined sheepskin footwear designed to warm cold feet after long surf sessions. The boots quickly gained popularity among Sydney’s rebellious youth and caught the attention of fellow surfer Brian Smith, who brought them to the U.S. in 1978. Embraced by Southern California’s surf culture, UGG soon became a staple in surf and ski shops, symbolising relaxed, coastal style.
The brand reached a turning point in 1995 when Deckers Outdoor Corporation acquired UGG, evolving it into a global name in luxury comfort. Celebrity endorsements and a coveted spot on Oprah’s 2003 “Favourite Things” list helped cement its status as a cultural icon.
Today, UGG is known not just for its signature sheepskin boots (prized for their softness, warmth, and breathability) but also for a growing range of products, from sandals and apparel to home essentials, all designed for effortless, cozy living.
Trending UGG Shoes
See all
UGG Resell
See all
UGG Steals
See all
How to Keep Your UGGs Clean
Classic UGG boots are water-resistant and feature natural moisture-wicking properties, a breathable lining, and a pre-treated suede exterior. These qualities are designed to keep your feet dry, protected, and comfortable in any weather, including rain and snow. However, that doesn’t mean they won’t get dirty!
While you might be tempted to toss them in the washing machine, doing so can seriously damage the delicate materials.
Instead, follow these care tips:
• Use a suede brush to remove dry stains.
• Clean with a damp sponge and water, then air dry in a cool, dry place or blot with a towel.
• If your UGG boots get wet, stuff them with newspaper to help eliminate odor and maintain their shape as they dry.
For optimal care, consider using UGG’s Maintenance Kit, which includes Protector, Cleaner & Conditioner, Shoe Renew, a bamboo handle brush, and a suede scuff eraser.
Follow us
Disclaimer: When you click on links to various online stores on this site and make a purchase, this can result in The Drop Date earning a commission.
© 2025 The Drop Date — All rights reserved