In addition to providing comfortable and stylish shoes, Skechers has invested in technologies to enhance the performance of their footwear, while keeping their sneakers and shoes affordable compared to other high-end brands.
By collaborating with celebrities and athletes, Skechers have gained massive popularity, huge visibility, and appeal across the globe.
Everyone from the casual everyday wearer to pro athletes can find their perfect pair of sneakers through Skechers, who also produce boots, sandals, and more.
Skechers are well-known for their use of memory foam insoles, which conform to the foot to provide a customised and supportive fit, and through perforations in the foam, are Air-Cooled to enhance breathability.
For ultimate comfort, their Max Cushioning technology offers a layer of lightweight Ultra GO cushioning and a responsive Air-Cooled Goga Mat insole, while by utilising Hyper Burst cushioning and a firmer wave section in the middle of the outsole, their Massage Fit technology offers a gentle massage sensation with every step.
Among other comfort technologies, Skechers Arch Fit technology features Podiatrist certified arch support, and a Relaxed Fit design is featured on some of its casual shoes, providing a roomier fit in the forefoot area.
Hands Free Slip-Ins are their latest technology feature, designed with a unique Comfort Pillow in the heel, and allowing an effortless fit.
Originally founded in 1992 to market Dr Martens into the United States, Robert Greenburg and his son Michael soon began creating and promoting their own footwear line through the Skechers brand.
1993
Chrome Dome is the brand's first well-known product, an urban street boot with a pre-loved appearance.
The brand blazes a trail in the footwear sector by utilizing many innovative marketing strategies, such as ad space in magazines, billboards, and TV ads.
1997
With a variety of sports and everyday wear models, Skechers has become a global brand, selling throughout Southeast Asia and Eastern Europe.
1998
Having leased a 54,000 square foot space at the World Congress Centre of Atlanta, Skechers establishes itself as a leading athletic footwear brand. Macy's central New York location offers the brand its own space.
Six years after the brand's founding, it now has 20 stores of its own.
2001
Entering the UK market opens up opportunities for growth in London, Germany, and Paris.
2002
As Skechers expands exponentially in Europe, it releases Skechers Work, for utility and service workers, and Skechers Active, for women's casual sneakers.
2012
E-commerce sites are launched by the brand in the UK and Germany, as well as two lines of low-top sneakers and boots.
New products, including Relaxed Fit, are launched through marketing agreements with billionaire Mark Cuban, American footballer Joe Montana, and American baseball manager Tommy Lasorda, among others.
2014
In Mexico, Skechers opens its 1000th store, marking a significant milestone for the brand.
2015
Skechers Performance becomes the official footwear and apparel sponsor of the Chevron Houston Marathon.
Skechers Today
Skechers has enjoyed a great deal of success in the footwear industry over the past few years with over 900 shoe styles.
As a result of their affordable prices, versatility, comfort, and stylish designs, their appeal has spread worldwide.
D'Lites, Cali, Court Classics, GO RUN GO WALK, Skechers Streetwear and Foamies are just a few of the most popular collections today.
Follow us
Disclaimer: When you click on links to various online stores on this site and make a purchase, this can result in The Drop Date earning a commission.