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Converse Brand
Since their introduction in the early 20th century, Converse sneakers have become iconic footwear. The timeless design, youth culture association, and versatile style of Converse have made them a beloved brand spanning generations.
Converse has become synonymous with various subcultures and movements, including rock 'n' roll, punk, and streetwear. A significant part of the brand's modern success can be attributed to its association with musicians, artists, and rebellious youth. Counterculture, self-expression, and individuality are often associated with Converse sneakers.
Converse sneakers appeal to individuals of all ages, genders, and fashion sensibilities. As a result, they can be seamlessly transitioned between casual and formal settings, making them an ideal choice for a variety of occasions.
Through years of testing, Lunarlon Technology was developed so you can enhance every step of your daily routine. Lunarlon lightweight insoles combine foam and air to provide unmatched cushioning and comfort, whether you're walking or running.
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Shop allThe History Of Converse
1908
The Converse Rubber Shoe Company is founded by Marquis Mills Converse in Malden, Massachusetts, USA.
1917
The Converse All-Star basketball shoe was introduced, later becoming the iconic Converse Chuck Taylor All Star which was designed with the intention of improving a wearer's performance.
1921
The iconic Converse All Star logo, featuring the star in a circle, is introduced.
1932
Converse releases the Jack Purcell signature shoe, named after the Canadian badminton player. The Jack Purcell design becomes known for its unique smile-like toe cap.
1957
The low-top version of the Converse Chuck Taylor All Star is introduced, expanding the range of options for consumers.
1974
A variety of famous people begin to wear Converse sneakers, including sports stars, rock stars, skaters, surfers, and skateboarders.
1976
The Converse Pro Leather basketball shoe is released, gaining popularity as one of the first leather basketball shoes on the market.
1980s
Both the All Star Pro and Leather Pro are worn by legendary Basketball stars during games in the NBA, but Converse becomes less popular with athletes as Nike begins to take over the scene.
2001
Converse collaborates with fashion designer John Varvatos, resulting in a collection of premium and stylish Chuck Taylor All Stars.
However, the oldest sports shoe company has to shut its doors when it becomes bankrupt.
2003
A couple of years after the bankruptcy, Nike purchased the company for $309 million.
2008
Converse also celebrates the 100th anniversary of the Converse All Star by launching the "Century Project" collection, featuring collaborations with artists and designers.
2015
The Chuck II is released, introducing modern updates such as Nike Lunarlon cushioning for enhanced comfort.
Converse Today
More than 750 million pairs of rubber-soled sneakers have been sold by the company in 144 countries. All their models are based on the original Converse All Stars.
A key factor in Converse sneakers' modern success has been their simple and classic design, especially the Chuck Taylor All Star model. Over the years, their clean lines, rubber soles, and canvas upper have made them a go-to choice for individuals seeking a versatile and effortlessly cool shoe.
In addition to offering a variety of customization options, Converse allows consumers to personalize their sneakers. Customers can choose colours, patterns, and even add their own designs using platforms such as Converse's "Custom Chuck" program. By customizing Converse sneakers, you can express your individuality and self-expression, making them a canvas for your personal style expression.
Converse has worked with several brands and designers over the years including Comme Des Garçons, Dior, Keith Haring, Pop Trading, Golf Le Fleur and Carhartt, and continue to build an impressive catalogue of collaborations today.
As a result of Converse's adaptability and enduring style, they have enjoyed a great deal of success.
Did you know?
In 1917, Converse introduced the "All Star" basketball shoe, but it was a few years later that the famous basketball player Charles "Chuck" Taylor joined the Converse sales team and made significant contributions to the design and marketing of the shoes.
Converse added Chuck Taylor's name to the ankle patch of the sneakers, creating the now-famous "Chuck Taylor All Star" line. Chuck Taylor's involvement didn't stop there.
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