Axel Arigato
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Introducing Axel Arigato
Axel Arigato was launched in 2014 by Swedish visionaries Max Svärdh and Albin Johansson with a mission to redefine fashion for a new generation. Frustrated by the industry’s traditional, copycat culture, they embraced a direct-to-consumer model, leveraging social media to build a community and bypassing conventional retail.
Rooted in minimalist design, premium craftsmanship, and a commitment to sustainability, Axel Arigato quickly captured global attention. The Clean 90 sneaker became a standout, celebrated for its sleek silhouette and accessible luxury appeal. Weekly product drops added a sense of anticipation and exclusivity, fuelling the brand’s growth into ready-to-wear and accessories for both men and women.
Today, Axel Arigato operates cultural hub-style stores across Europe and continues to evolve through its OUR:TOMORROW initiative, an ongoing commitment to climate action, creativity, and community. True to its founding ethos, the brand remains focused on blending style with substance and sustainability.
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