Reebok Club C x Kendrick Lamar - 13 JAN 2017

Reebok Club C x Kendrick Lamar – AVAILABLE NOW

Reebok Club C x Kendrick Lamar – AVAILABLE NOW

The black and white pattern represents equality within society and coming together as one, whilst the red label and heel elements symbolise strength, power and passion. Discreet branding, shown only on the tongue’s interior to represent anonymity, has been applied to get people to look beyond the surface and think differently – an attribute inspired directly by his latest album. The highlighted ‘K’ and ‘O’ details in the quarter logo window to reference Kendrick’s signature nickname, ‘K.Dot’, giving the shoe an inconspicuous identity.

Organising the Chaos

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