Puma x Central Saint Martins Collection

Style Codes: 372711-01, 372713-01, 372712-01

Teaming up with the Fashion BA course from esteemed London art school, Central Saint Martins, Puma explore the drought that hit Cape Town, South Africa, forcing the government to declare a “day zero” on which the city’s water supply would be cut. The collection has been crafted with stringent sustainability measures, which have reduced water consumption in the “Day Zero” collection by up to 17.4 per cent, depending on the type of product.