Nike Air Max 97 By You – AVAILABLE NOW

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The NIKE AIR MAX 97 BY YOU returns for a refresh, presenting one of the most recognisable models in the Air Max lineage as a blank canvas to get creative upon once again. The original release of the Nike Air Max 97 undoubtedly turned a few heads when it first dropped over two decades ago. Christian Tresser’s striking design was long believed to have been inspired by Japan’s high-speed Bullet trains: as it eventually transpired, the real spark of inspiration came from studying mountain bikes. With its multiple contours and curves that give the shoe a true essence of speed, the 97 is best known for the aforementioned original silver incarnation – elements of which are on this new palette – and it’s a perfect shoe for the Nike By You platform.