The NEW BALANCE X RUN THE BOROUGHS MADE IN UK 730 welcomes the London-based running crew back to the Boston brand for another collab. It follows last year’s popular 991 with a more heritage-inspired model, the 730. Mirroring the RTB cloud logo, its clean and concise construction features layers of blue alongside crisp white branding and subtle touches of light grey. The sockliners readTSC LONDON MARATHON as a nod to this Sunday’s epic 42-kilometre race, which is officially sponsored by New Balance.