William J. Riley founded the New Balance Arch Support Company, coming up with the name ‘New Balance’ by observing chickens in his yard. To demonstrate the way his arch supports worked, he kept a chicken’s foot on his office desk, explaining to customers that the chicken’s three-clawed foot resulted in perfect balance. There are many footwear designs that have been inspired by nature, but this has to be one of the most interesting and unique examples out there.
14 JAN 17 - 00:00 GMT
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14 JAN 17 - 08:00 GMT
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14 JAN 17 - 00:00 GMT
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14 JAN 17 - 00:00 GMT
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14 JAN 17 - 00:00 CET
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