A couple of months back Nike unveiled a massive, encyclopaedic exhibition of the Swoosh and the designs which have changed the game over the 43 years since the brand began: the GENEALOGY OF INNOVATION. After it was presented physically in London, Paris and Berlin and serialised in digital format, Nike have drafted in long-time Aussie allies SNEAKER FREAKER to publish a 240-page book version.
The book profiles the countless pioneering silhouettes from the brand’s beginning in 1971, beginning with Phil Knight’s ‘The Nike’ football boot and finishing with their latest ground-breaking creations: the Mercurial Superfly and Magista. There’s plenty more in between as well, with vintage Nike print advertising, prototype sketches and interviews from Tinker Hatfield and Ronaldo, amongst others.
Unfortunately the book will not be available to buy, but you can be in with a chance of winning a copy through Sneaker Freaker’s competition, which you can find here.
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