All the reckless talk of a ‘heatwave’ may have died off here in the UK, but REEBOK aren’t ready to throw the towel in on summer just yet – they’re bringing the INFERNO OG back with a bang.
Reebok’s retro runners have recently concentrated on 80’s classics, ranging from the mid-decade GL6000’s to the later ERS2000’s, but the Inferno sees a step into the 90’s, as they released in ’91 when Reebok were moving away from ERS cushioning technology into their latest development – Hexalite. Said to absorb around 23 times more impact energy than EVA foam whilst also being way more durable, the honeycomb-inspired innovation quickly found its way into all of Reebok’s key running, tennis and basketball models. Whilst it never had the visual clout or street kudos of The Pump or Nike Air, Hexalite did allow Reebok’s designers to go nuts with hexagonal outsole designs and details, with the result being striking looks and an unmistakeable 90’s retro-ness, word to Bob Holness.
The Inferno’s seen a couple of releases in the last few years, but none of the colourways have hit as hard as this OG ‘Neon Sign’ colourway, which teams screaming neon orange and aqua blue hits over clean white synthetic suede and mesh. Some lazy blogs have already mentioned the words ‘South Beach’ and ‘Miami Vice’ in relation to these, but dead that – these aren’t on any Floridian bandwagon, just another example of Reebok showing that they were there first time round and don’t need to play catch up.
Whilst they won’t be the easiest shoes to keep clean in the rain, these are a go-to pair if you want to snap necks on a summer evening, and the lightweight synthetic suede and mesh construction with ‘Play-dry’ lining means they’re a super comfortable wear that will feel as cool as they look when it gets warm.
Heat by name and heat by nature – the REEBOK INFERNO OG is now available from NUMBER SIX LONDON and can be found via the link-through below.
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