REEBOK CLASSICS X THE RIGOUT: THIS IS THE START OF SOMETHING

REEBOK CLASSICS: THIS IS THE START OF SOMETHING

2015-03-19T10:45:46

REEBOK CLASSICS X RIG OUT: THIS IS THE START OF SOMETHING

The folks at THE RIGOUT sent us news of their latest short film produced in collaboration with Reebok: REEBOK CLASSICS: THIS IS THE START OF SOMETHING.

As the follow-up to their short film GIVE ME YOUR CLASSICS AND I’LL SHOW YOU THE FUTURE (which we covered previously here), which championed the innovators, the new film is a celebration of the pioneers. As part of the 25th anniversary of the Reebok Classic Ventilator, the crew took to the streets of New York to tell a story of opportunity and new beginnings.

After moving to the US in the 1980s, Reebok became true product pioneers in the ’90s, securing a leading position within the sports industry. This film picks up on that success with its positive message of hope, aspiration and ultimately taking a risk and making a future. Set to the backdrop of Manhattan and framed by the Gowanus projects in Brooklyn, the story features a young Northern lad leaving the UK and looking for new opportunities. To support the release, Reebok Classics will be rewarding a young creative the opportunity to fulfil their creative dreams.

Check out REEBOK CLASSICS: THIS IS THE START OF SOMETHING below – and see some of the stills for a little extra background insight. Investment in creativity is always great to see – hats off to all involved.

SHOP REEBOK CLASSICS

REEBOK CLASSICS X RIG OUT: THIS IS THE START OF SOMETHING

REEBOK CLASSICS X RIG OUT: THIS IS THE START OF SOMETHING

REEBOK CLASSICS X RIG OUT: THIS IS THE START OF SOMETHING

REEBOK CLASSICS X RIG OUT: THIS IS THE START OF SOMETHING

REEBOK CLASSICS GIVE ME YOUR CLASSICS AND I'LL SHOW YOU THE FUTURE

SHOP REEBOK CLASSICS

Organising the Chaos

Follow us

The Drop Date InstagramThe Drop Date TikTokThe Drop Date YouTubeThe Drop Date TwitterThe Drop Date Facebook

Disclaimer: When you click on links to various online stores on this site and make a purchase, this can result in The Drop Date earning a commission.

© 2024 The Drop Date — All rights reserved