The folks at THE RIGOUT sent us news of their latest short film produced in collaboration with Reebok: REEBOK CLASSICS: THIS IS THE START OF SOMETHING.
As the follow-up to their short film GIVE ME YOUR CLASSICS AND I’LL SHOW YOU THE FUTURE (which we covered previously here), which championed the innovators, the new film is a celebration of the pioneers. As part of the 25th anniversary of the Reebok Classic Ventilator, the crew took to the streets of New York to tell a story of opportunity and new beginnings.
After moving to the US in the 1980s, Reebok became true product pioneers in the ’90s, securing a leading position within the sports industry. This film picks up on that success with its positive message of hope, aspiration and ultimately taking a risk and making a future. Set to the backdrop of Manhattan and framed by the Gowanus projects in Brooklyn, the story features a young Northern lad leaving the UK and looking for new opportunities. To support the release, Reebok Classics will be rewarding a young creative the opportunity to fulfil their creative dreams.
Check out REEBOK CLASSICS: THIS IS THE START OF SOMETHING below – and see some of the stills for a little extra background insight. Investment in creativity is always great to see – hats off to all involved.
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