PUMA and online magazine super-power HYPEBEAST have teamed up to bring us the DIM SUM PROJECT, drawing inspiration from the culinary lifestyle of HONG KONG and fusing it with one of Puma’s iconic silhouettes, with two tasty  results – the BLAZE OF GLORY OG and it’s teched-up side order, the LTWT.

The defining story of one of Hong Kongs most infamous dishes, DIM SUM, is told through the BLAZE OF GLORY OG and its lightweight, upgraded counterpart, the LTWT. The OG Blaze has been a favourite Puma model since its introduction during the 1990’s. Its versatility lends itself to varying mock-ups and the evolution of technology which brought about the Blaze LTWT, serving up the perfect combination.

The OG Blaze takes references from the wraps used for Siu Mai dumplings. The shoe features tonal yellow premium soft leather with accents of suede. Sitting on Puma’s infamous Trinomic sole, it goes without saying that they will feel as good as they look. The Blaze LTWT takes a more daring approach in using shrimp filled Har Gao dumplings for their basis. The white leather panels of the shoe are offset by the translucent camo effect on the upper to resemble the shrimp of the dim sum dish and utilises lighter materials on the Fass 230 midsole.

It’s a rare occurrence that HYPEBEAST collaborates with other brands, but when they do, the end result is always on point. Served on almost every street corner of Hong Kong’s busy streets, Dim Sum translates to ‘Touch the Heart’, so using Dim Sum as inspiration for the release seemed like a perfect idea. The finishing touches to the pack are fantastic, with each shoe coming with a faux bamboo dust bag, a set of wooden, engraved chopsticks and two sets of colour coordinated laces.

Both the BLAZE OF GLORY OG and the LTWT versions from the PUMA x HYPEBEAST DIM SUM PROJECT will be available on Friday 17th May 2013 online from END CLOTHING, HANON SHOP and in-store with FOOTPATROL LONDON, in very limited numbers.










By ProfessorB_


Organising the Chaos

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