Available Now: the Puma x Central Saint Martins Day Zero Collection

The PUMA X CENTRAL SAINT MARTINS DAY ZERO COLLECTION is inspired by water shortages in Cape Town, South Africa…

Teaming up with the Fashion BA course from esteemed London art school, Central Saint Martins, Puma explore the drought that hit Cape Town, South Africa, forcing the government to declare a “day zero” on which the city’s water supply would be cut. The collection has been crafted with stringent sustainability measures, which have reduced water consumption in the “Day Zero” collection by up to 17.4 per cent, depending on the type of product. 

The PUMA X CENTRAL SAINT MARTINS DAY ZERO COLLECTION is AVAILABLE NOW: hit the banner below for stockist information.