The PUMA R698 WINTERISED PACK includes a trio of models with styles that tailor to today’s new breed of visual curators.
For AW15, PUMA celebrates the R698 by seeing it in a new perspective – through the lens of the photographers and creators of the new digital sneaker culture. Since its debut, the R698 has been reissued in several iterations, including a host of collaborations that have cemented its position in trainer history. This season’s range features everything from neoprene and technical fabrics to street-ready prints and material applications to take the silhouette to a whole new level. One of these new iterations is the WINTERISED PACK, which sees three tonal uppers – Coral Cloud Pink, Italian Plum and Periscope – sat on top of grey midsoles that feature speckling to tie in with the colour of the upper.
To coincide with the release of the WINTERISED PACK, PUMA have teamed up with two leading London based photographers, Vicky Grout and Dean Martindale, to create the #R698LONDON campaign. The result is a social media journey, in which the two photographers travel across London taking the R698 with them, giving new light and depth to the iconic style.
The PUMA R698 WINTERISED PACK is available now via the banner below.
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