The PUMA Fast Rider Challenge

On Your Marks, Get Set: The PUMA Fast Rider Challenge



The PUMA FAST RIDER CHALLENGE takes to the fast lanes for this adrenaline-packed celebration of three new silhouettes…

To celebrate the launch of the new Future, Style and Fast Rider drops from PUMA, a couple of The Drop Date team embarked on an adrenaline-packed day in true racing style. Taking place the UK’s largest indoor karting track, TeamSport GO Karting, the day ahead was sure to be full of thrills. Upon creating our racer profiles, we were guided to the driver’s changing rooms to kit ourselves out in PUMA-branded racing suits with the new Style and Future Riders on-foot. It was then straight to the tracks to compete in a fast-paced 12 lap race with neck to neck overtakes and screeching tyres around tight turns. Like all good races, there was plenty of time to celebrate afterwards, with fresh food served by Wingstop and DF Mexico, along with well-deserved refreshments. As well as live music, there was an interactive room where the PS4 could be played, retro arcade machine racing games were aplenty, and special-edition Fast Rider trophies were on display to hold on the winner’s podium.

Drawing inspiration from the original retro silhouettes, the new Future, Style and Fast Rider options throw it back to the ‘80s by maintaining a sleek look derived from Puma’s roots in both athletics, street-style and youth culture. Dressed in a variety of materials, the three fresh styles are bold in colour, with pops of red, green and blue as well as flashes of silver providing a futuristic finish.

Check out some imagery from the PUMA FAST RIDER CHALLENGE below and before the collection drops on SATURDAY 7 DECEMBER, follow the banner to shop the latest from PUMA today.

Organising the Chaos

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