Nike Mag 2015 - The Drop Date

Nike Mag 2015 – A First Look

2015-10-22T09:29:45

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The NIKE MAG 2015 has finally been revealed… but didn’t quite get the launch everyone was hoping for.

So chances are that, like the rest of us, you spent yesterday constantly checking for updates on if and when the NIKE MAG would drop, only to end up a little disappointed at the end of the day. As we all know, almost 30 years ago, NIKE was asked to collaborate on a movie that would feature scenes set in, what was then, the futuristic world of 2015. The challenge was to imagine what the trainers might look like and the technology they might have built in to them. The result was the NIKE MAG, which reinvented the conventional lacing system and integrated it into a unique design that went on to become an enduring beacon of popular culture. Since Marty and the Doc travelled to Oct 21 2015 in Back To The Future Part II, many of us were expecting this to be the launch day of NIKE MAG with the power laces… This may have been more wishful thinking than anything else, and technically it was, but not quite in the way people were expecting/hoping for. Rather than the shoe becoming available for purchase, NIKE delivered a pair to the shoe’s first, and most celebrated, wearer Michael J. Fox.

The NIKE MAG 2015 will launch in early 2016 and, like the last version, will only be available in limited numbers via online auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. A worthy and fitting cause for one of the most talked-about shoes in Nike’s history.

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Organising the Chaos

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