NIKE GENEALOGY OF INNOVATION

The NIKE GENEALOGY OF INNOVATION website is a mindblowing experience – and something that’s going to need a bit of time to give it the respect it deserves. A fully-immersive online experience that follows on from the physical exhibitions that took place this summer, it’s a sneakernerd’s dream come true.

For the first time, it’s possible to virtually explore the vast Nike archives and discover the stories behind some of the most innovative shoes ever created. There are plenty of highlights, ranging from the early experiments through to the latest football boots, the NIKE MAGISTA and MERCURIAL SUPERFLY. Timelines are often banded about in the industry, but looking at the background and research that went into some of our past favourites, it quickly becomes apparent that 40 years of innovation and design have genuinely gone into creating these two latest shoes.

Set aside some dedicated time to explore the NIKE GENEALOGY OF INNOVATION site over here right now: www.nike.com/genealogyofinnovation