Nike Unveils the BETRUE 2017 Collection in Support of the LGBTQ Community - The Drop Date

Nike Unveils the BETRUE 2017 Collection in Support of the LGBTQ Community

2017-05-30T11:58:50

Nike BETRUE 2017

The NIKE BETRUE 2017 collection continues the brand’s support of diversity in sport with a strong collection of footwear inspired by the original 1978 pride flag.

BETRUE started in 2012 as a grassroots effort led by passionate Nike employees. Originally launched as part of the NIKEiD programme, the first collection celebrated Pride month with a Lunar Flow, an Air Royal and a Air Flytop. From that initial start, the collection has grown year on year, bringing important messaging to life with a selection of special limited products.

Through these special releases, Nike has managed to support LGBTQ groups and causes in the form of $2.5 million in financial aid, affirming the brand’s stance for inclusion of athletes of all walks of life. The new collection for 2017 is formed of four footwear models: the NIKELAB AIR VAPORMAX FLYKNIT BETRUE, the NIKE FLYKNIT RACER BETRUE, the NIKE CLASSIC CORTEZ BETRUE and the NIKE AIR ZOOM PEGASUS 34 BETRUE. To compliment the footwear selection, there is an accompanying range of apparel, including tank tops, tees and running socks. There’s something for everyone here – the celebration of equality, diversity and freedom has never looked so good!

The NIKE BETRUE 2017 collection drops globally on THURSDAY 1 JUNE, except for the US, when it drops on MONDAY 5 JUNE. Check the release page with full stockist details by clicking the banner below.

Nike BETRUE 2017

Nike BETRUE 2017

Nike BETRUE 2017

Nike BETRUE 2017

Nike BETRUE 2017

Organising the Chaos

Follow us

The Drop Date InstagramThe Drop Date TikTokThe Drop Date YouTubeThe Drop Date TwitterThe Drop Date Facebook

Disclaimer: When you click on links to various online stores on this site and make a purchase, this can result in The Drop Date earning a commission.

© 2024 The Drop Date — All rights reserved