Nike Air Max 97 'La Silver' - The Drop Date

The Return Of The Nike Air Max 97 ‘La Silver’


nike air max 97 la silver 1

The NIKE AIR MAX 97 ‘LA SILVER’ will return in December, dropping first in Italy – where it enjoyed a near ubiquitous status for close to a decade after its 1997 introduction – followed by a wider release across western Europe.

What is it with the Italians and the Air Max 97? The classic silhouette has certainly enjoyed wide global popularity, and for many it is the pick of the Air Max bunch. But for large numbers of Italians in the late ’90s and early ’00s, the AM97 was a wardrobe staple that transcended lines between age, subcultures and regions. According to sneaker lore, Christian Tresser’s iconic design was inspired by the Japanese bullet train, which is evident in the metallic shiny colourway, the sleek lines and the vehicular-like ventilation system, as well as the full-length Air Max unit along the sole (the first shoe to adopt this). So is it any surprise that a nation that has long had a love affair with machines, speed and flight – think Ferrari, Ducati and the Italian Futurism movement in the early 20th Century, which was inspired by the modernity and mechanisation of the times – would embrace the streamlined, machine-like qualities of the Air Max 97?

Whether or not you buy into the historical and cultural arguments for the shoe’s popularity in Italy, the fact remains that Tresser’s design is simply a fine looking silhouette, making it arguably the most revered of all of Nike’s bubble-soled creations. The Drop Date is very pleased to see the original make a return in advance of the shoe’s 20th anniversary, when we’ll surely see more homages to the classic. See the original 1997 release below for a comparison to the forthcoming retro.

The NIKE AIR MAX 97 ‘LA SILVER’ returns to Italy on Friday 2 December, and will release in the rest of western Europe from WEDNESDAY 14 DECEMBER. Keep checking back for the full details, but in the meantime you can check the latest releases at NIKE via the banner below.



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