Nike Air Max 97 By You

Customisation Sensation: Nike Air Max 97 By You

2019-06-27T22:16:56

Nike Air Max 97 By You

The NIKE AIR MAX 97 BY YOU repositions one of the most popular models in the Air Max line-up as a blank canvas, allowing everyone to get creative with a true icon of footwear history.

The original Nike Air Max 97 definitely turned a few heads when it first dropped over 20 years ago. Although Christian Tresser’s futuristic design was long-=thought to have been inspired by Japan’s high-speed Bullet trains, the actual spark came from studying the lines and angles on mountain bikes. Packed with contours and curves that gave the shoe a true feeling of speed and momentum, the 97 was known for its silver iteration but also looked great in any colourway. With that in mind, Nike have seen fit to introduce the model to their NikeiD 2.0 platform, entitled Nike By You, where you can compose your own Air Max masterpiece.

Whether you’re looking for contrasting colours or something more muted, with tonal shades, there are plenty of solid options available. We applied a tried-and-trusted classic combination with hits of neon, echoing the classic Air Max 95 colourway. You can tint the air bubble and the midsole and pick from the three outsole options to create something unique. And, of course, you can add a special personal touch by adding your name, initials or a personalised message as a final flourish.

The NIKE AIR MAX 97 BY YOU is AVAILABLE NOW: click the banner below to start designing your own pair before they disappear…

Nike Air Max 97 By You

Nike Air Max 97 By You

Nike Air Max 97 By You

Nike Air Max 97 By You

Organising the Chaos

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