The shoe consumer is marginally more complicated in 2012. The cynics have got him or her pinned as a hype addled goon, but with New Balance, technical runners, Jordans that even includes onetime UK white elephants at retro level like the 12 and 14, it’s a tough thing to call.

We thought that applying the tricksiness of Hyperfuse to something as beloved as an Air Max (where even changes in shape have caused mild outcry) would go down like the Hindenberg, but people have really taken to the Air Max 90 Hyperfuse – and prior to the recent NRG drop, we’d seen the 90 lose its popularity and get utterly eclipsed by the AM87. The Fuse world is totally different though and folk seem to prefer this upper when it gets the transparent treatment to the OG Max design.

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