The New Balance M990V Gets a Special Release in London This Week. - The Drop Date

The New Balance M990V Gets a Special Release in London This Week.


New Balance M990NB4

The NEW BALANCE M990V4 marks the return of New Balance’s legendary running shoe, featuring premium materials and one of the smartest colourways ever released.

In the spring of 1978, New Balance set out on an ambitious undertaking: develop the very best running shoe they were technically capable of, regardless of the time it took or the money it cost. The rest is history. This new edition of the vintage running silhouette translates just as well thirty years later, layering grey suede overlays over a throwback silver mesh base, expertly finished with a dark blue accented “N” and silver “Made In The USA” tongue tab. As classic running models go, this has to be the absolute cream of the crop: a luxurious piece of footwear that has earned its place in the history books.

To celebrate this moment of New Balance history, END. is partnering with New Balance to drop 100 pairs (of a total 1,500 produced worldwide) of this special edition 990V4. The limited edition 990V4 will retail at $100 (£72) in honour of the original retail price and will be available for pick-up by raffle winners on SATURDAY 14 APRIL at an exclusive location in London. This special space will double as an immersive brand experience, reaffirming global passions for the classic 990 silhouette. Click the banner below to check the release page with full details.

New Balance ‘Made in the US’ M990NB4 Legends Teaser Video

New Balance M990NB4

New Balance M990NB4

New Balance M990NB4

New Balance M990NB4

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