Form and Function: New Balance 990v4 Round-Up - The Drop Date

Form and Function: New Balance 990v4 Round-Up

2018-05-10T11:20:48

New Balance 990v4

There’s no denying that the NEW BALANCE 990V4 is well-deserving of all the attention it’s had recently. Now in its third decade, the 990 has proven that it’s stood the test of time incredibly well, showcasing the the quality, craftsmanship and performance that New Balance brings to the table.

The original 990 is set in stone as one of the milestones in footwear folklore, as it set expectations high when it first dropped back in 1982 – and then delivered in excess. In fact, the 990 was the first sports footwear model to reach the then-mythological $100 price point and was largely proclaimed to be the most technical running design on the market. Stylewise, the 990 might be relatively simple, but less is often more, especially in 2018. Beneath the clean pigskin and mesh uppers, the premium cushioning and stability add to the shoe’s appeal and for this latest v4 edition, there are simple improvements that make it a serious contender for the most proficient shoe on the market. The new version is more breathable and utilises a lace keeper to keep the tongue in place, whilst a new streamlined ‘N’ logo looks modern without losing that vintage NB appeal. Careful positioning of the 990 has kept the shoe relevant to a wide audience, with refreshed versions having launched in 1998, 2012, 2016 and now, 2018.

The NEW BALANCE 990V4 is AVAILABLE NOW in a selection of fine colourways at NEW BALANCE. Get yours now by hitting the banner below.

New Balance 990v4

New Balance 990v4

New Balance 990v4

New Balance 990v4

New Balance 990v4

New Balance 990v4

New Balance 990v4

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