New Balance 574S Launch Event Round-Up - The Drop Date

New Balance 574S Launch Event Round-Up


The NEW BALANCE 574S LAUNCH EVENT unveiled the brand’s extremely wearable new silhouette in Milan…

To celebrate the launch of New Balance’s sleek new silhouette, the 547S, The Drop Date headed to the land of great wine and paninis to visit the brand’s flagship store at Piazza Gae Aulenti, Milan.

Combining the Boston-founded brand’s classic 574 performance shape with a premium redesign for the contemporary sports-lifestyle consumer, the 574S is an incredibly sharp retro running-inspired model. Constructed in a sock-fit style fit with premium suede and mesh fabrications, the shoe ensures comfort and support with the brand’s Fresh Foam cushioning and an Abzorb crash pad. Introducing two new colourways at the launch event, the Milan based Designer Zeynep Guntas showcased some of her upcoming collection alongside the gleaming 547S model, utilising a fashion runway within the store with model’s all wearing the new drop.

The evening’s soundtrack was kept in check with Siobhan Bell repping the London corner, and Milan’s finest DJ Herca keeping up the party momentum, rolling out solid tunes throughout the night. Get inspired to grab yourself a pair by checking images from the night below…

The NEW BALANCE 574S is AVAILABLE NOW: find out how you can get your hands on a pair by checking out our dedicated release page on the banner below.

new balance 574s

new balance 574s

Organising the Chaos

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