Event Recap: New Balance 247 V2 Launch - The Drop Date

Event Recap: New Balance 247 V2 Launch


Check out what went down in Liverpool during the launch of the NEW BALANCE 247 V2

Last week saw Liverpool host the global launch of the NEW BALANCE 247 V2, the much anticipated follow up to last year’s breakthrough silhouette from the fathers of “Dad style” footwear. The Drop Date was among a lucky selection of media and retailers to be invited to the event, which saw New Balance take us on a behind the scenes tour of some of the city’s most integral cultural venues.

The day kicked off in style with a sun-drenched boat trip across the iconic Mersey River, taking in the glorious views of the city before heading to Lost Art for a spot of lunch and the chance to spend some time taking in Merseyside’s skate culture. After filling our bellies with pizza, and attempting unsuccessfully to convince the lads at Lost Art to part ways with a selection of their impressive archive of skate VHS tapes, it was time to head to another, very different bastion of Scouse society; Anfield. No matter what your club or country affinity, Liverpool football club’s Anfield stadium is undoubtedly one of the most iconic grounds in world football, with it’s infamous Kop presiding over some of the most storied matches, players and moments in the game. New Balance took us on an all-access tour of the stadium, giving us a rare glimpse behind the scenes of the football club including the players dressing rooms, trophy cabinets, and dugouts.

During dinner in the directors box, we were also treated to a short talk and Q&A session with MUNDIAL Magazine’s very own Daniel Sandison, diving deep into Liverpool fan’s famous travelling supporters and their integral role in the birth of Casual culture, as well as touching on how the style in Liverpool and the north west of England has evolved in isolation from hype culture to breed some of the most interesting style tribes around today. The day was rounded off with a short walk to one of LFC’s most loyal support’s pubs. Officially called ‘The 12th Man’ but unofficially known by locals as ‘The Solly’ (short for the Salisbury, the venues original name) the pub put on the perfect mixture of cold pints and a chance to view the product up close and personal, as well as a surprise gig by British singer and beatmaker Tom Misch.

Take a look at our recap via the imagery below and hit the banner to shop the NEW BALANCE 247 V2.

Organising the Chaos

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