It’s been a couple of weeks now since the launch event for the LE COQ SPORTIF x FOOTPATROL ECLAT MACARON EDITION, which took place at the retailers home on Berwick Street, in Central London at the end of last month, but with the staggered global launch that’s been rolled out over the past two weekends, we wanted to let things settle down before we brought you up to speed with the nights proceedings.

As always Team Footpatrol put on an event that epitomised their approach to retailing, and how they value the customer that provides them with the business as it’s most prized asset, alongside the awesome array of product in their inventory. By providing a welcoming atmosphere filled with music, conversation, drinks and macarons, whilst showcasing the product we’d all come to see, Le Coq Sportif and the FP crew had thrown together a gathering that showed you quite clearly, that the groundwork that’s been put into the resurgence of the brand over these past few years, has definitely started to bear fruit. Not forgetting the fact that the shoe in question, is one of the best collaborations we’ve seen from anyone for a good while.

The evening moved along steadily from the moment the doors opened and with the welcoming refreshments of colour-matched Bombay Sapphire and tonic, and a pretty nice beer we can’t remember the name of. It wasn’t long before the floor space had filled out and the crowd spilled out onto the pavement, which if we’re honest is standard for any event hosted there these days.

The pictures tell the story of a launch event best, so we’ll wrap up the words and let you scroll down through the evenings proceedings, which were shot by James Measom, who was commissioned to cover the event. Our friends over at PROJECT HOSTILE, as well as covering the Launch event, also covered the morning of the release too, and you can get a look through their images by clicking > HERE…

With the LE COQ SPORTIF x FOOTPATROL ECLAT MACARON EDITION selling out in the UK within the first few hours of its official release, it’s a job well done by everyone involved, and it’s always nice to see a release being handled the way it should be. Nice work!, and here’s to the next one!




















Photography: James Measom


Organising the Chaos

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