Jiro Bevis Artist Series at NIKEiD Sneakers Cube London - This Weekend Only - The Drop Date

Jiro Bevis Artist Series at NIKEiD Sneakers Cube London – This Weekend Only


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Ahead of tomorrow’s launch of the JIRO BEVIS NIKEiD ARTIST SERIES at Sneakers Cube London, we headed down to NikeTown to see what all the fuss is about.

The three-part artist series kicked off with Ben Drury last weekend, and this time round it’s the turn of cult illustrator Jiro Bevis to lend his talents to the NIKEiD customisation experience. Jiro’s vibrant Rio-themed artwork for Nike portrays the energy of Carnival in his signature psychedelic style, with dancers on a float parading in front of a giant technicolour leopard. Only available in store at NikeTown London, the artwork can be applied to your choice of t-shirt or hoodie, along with multiple other customisation options: embroidered initials, classic Nike slogans, national flag patches to celebrate the Olympics, and an exclusive Jiro Bevis pin badge. Once you’ve designed your personalised garment with the help of the NIKEiD staff, it will be customised, embroidered, printed and embellished before your very eyes. It’s a rare experience to be able to see your idea come to fruition right in front of you, and we highly recommend it.

But the artist series is only part of the new NIKEiD range: aside from the limited edition artworks created for the series, you can also choose from a huge range of patch and pin options celebrating Nike’s heritage and London culture. And then, of course, there are the shoes: the sleek and incredibly comfortable Nike Air Max 1 Ultra Flyknit can be customised with a range of colour options, speckled midsole patterns and the national flag patches or embroidered initials at the heel.

Take a closer look at the customisation process below, and stay tuned for the Drop Date x Nike Air Max 1 Ultra Flyknit which we’ll be able to show you soon. If you’re in London, head down to the NIKEiD SNEAKERS CUBE AT NIKETOWN LONDON this weekend 13-14 AUGUST for the limited edition Jiro Bevis artwork – and if not, you can click on the banner below to customise your own pair of NIKE AIR MAX 1 ULTRA FLYKNITS with NIKEiD…

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Organising the Chaos

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