Browns and Stadium Goods Introduce Sneaker Beast - The Drop Date

Browns and Stadium Goods Introduce Sneaker Beast


sneaker beast

Browns and Stadium Goods join forces to unleash the SNEAKER BEAST: a transatlantic celebration of premium streetwear and the unique culture behind it…

Longstanding luxury retailer Browns are set to embark on an exciting venture in their hometown of London, joining forces with American sneaker heavyweights Stadium Goods for a four-week-long celebration of street culture and the hyped-up goods that go hand-in-hand with it.  

Sneaker Beast is the name and the merging world of sneakers and luxury products is the game, with both Farfetch brands coming together to host an array of activations at Browns East, including a merch capsule with Superimpose’s Services Unknown. Further collaborations and activations include a selection of limited edition custom jewellery from Hatton Labs; a clothing capsule crafted from sportswear fabrications by  Hackney local clothsurgeon; products from adidas x Raf Simons; and a one-day workshop with Chinatown Market in the Browns Custom Lab. The famed Stadium Goods Trophy Case is also making the trek over from the store’s home in New York’s Soho District, and there will also be a celebration of “Women Who Lace” pitched around the launch of the female-focused adidas Magmur, which will also mark the first time the 3-stripes brand has been stocked at Browns East.

SNEAKER BEAST is located at BROWNS EAST, 21 CLUB ROW, E2 7EY and will be open throughout MAY. Follow the banner below for more information on the space and what you can find there.

Organising the Chaos

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