ASICS GEL '30 Year' Pack - The Drop Date

ASICS Gel ’30 Year’ Pack – Release Info

2016-11-01T10:07:33

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Celebrating 30 years of GEL technology, the Japanese runner brand has released the commemorative ASICS GEL ’30 YEAR’ PACK, which consists of three silhouettes.

All available on 5 November, ASICS has selected three of its most popular GEL styles for the anniversary park: the GT-Cool XPress, the GEL-Lyte III and the GEL-Lyte V. Each pair sports a primarily black upper with blue detailing, speckled white soles and graphic patterns on the inner linings. According to ASICS, these colourways are inspired by the “development landscape” of the mid-80s – so now you know. Another thing you may already know is that GEL is ASICS’ proprietary cushioning technology for runners. Injected into the forefoot and heel of the shoe, it cushions the foot each time it lands – it’s a kind of shock absorber for the feet. The baseline GEL technology is so good, after its 1986 introduction it didn’t require an upgrade until 2006. OK, one last factoid about how impressive GEL is: to help extol the benefits of this landmark innovation when it first entered the market, ASICS featured GEL in a TV ad in which an egg drop 17 meters onto a 20mm slab of the material without breaking or even bouncing but making a perfect landing. If that doesn’t convince you to buy a pair, nothing will.

The ASICS GEL ’30 YEAR’ PACK will be available from SATURDAY 5 NOVEMBER: check back for the full details shortly. In the meantime, you can see the current selection of ASICS footwear at END. by clicking the banner below.

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