adidas Unites Global Cultural Innovators for Z.N.E Collection

Championing clothing that seamlessly merges functional sportswear and lifestyle aesthetics, the adidas Z.N.E range just got a whole lot more star-studded.

Rolling out a fresh campaign affirming just how significant the Three-Stripes’ global pull is, the German label is uniting influential figures from all over the world for this progressive new collection, incorporating heritage, tech and style. 

Spotlighting huge names from across a range of fields, the campaign features Canadian artist Tate McRae, actress and martial athlete Xochitl Gomez, KPOP sensation BABYMONSTER, US track star Noah Lyles, Chinese snowboarder Su Yiming, and football luminaries Jude Bellingham, Alessia Russo, and Paulo Dybala. A pretty impressive line-up, if we do say so ourselves. 

A Closer Look at the adidas Z.N.E Collection…

Representing a bold step forward in design, the adidas Z.N.E. Collection seamlessly blends lifestyle and sport aesthetics into a versatile wardrobe staple. Traditionally known for its performance-first approach, this new line transforms the iconic adidas silhouettes that we all know and love into an everyday uniform. Not only do these pieces deliver undeniable style, but also cater to a global audience united by a shared passion for sport and culture.

Designed with functionality and aesthetics at the forefront of the creative process, the capsule expresses a range of apparel including hoodies, sweatshirts, pants, tees, and shorts. Each piece blends striking colour blocking details with distinctive black parallel stripes. Symbolising the interconnectedness of communities and fandoms, the offering reflects on how sport and culture weave together to create a global tapestry of unity and inspiration.

Whether you’re an athlete, a fashion enthusiast, or simply someone who finds inspiration in the convergence of sport and culture, this collection invites you to join in this global celebration!

The adidas Z.N.E Collection is AVAILABLE NOW at ADIDAS.CO.UK. Shop via the banner below…

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