adidas UltraBOOST Uncaged - The Drop Date

adidas UltraBOOST Uncaged – Release Info

2016-06-23T13:43:05

adidas UltraBOOST Uncaged

The ADIDAS ULTRABOOST UNCAGED updates one of the most popular additions to the adidas catalogue, streamlining things further to create a minimal modern masterpiece.

In 2015, we noticed that a core group of adidas fans were for modifying the UltraBOOST by cutting off its external support cage to show off the stylish Primeknit upper. Instead of ignoring this, adidas observed and embraced the movement, inviting partners such as Sneakers n’ Stuff, Hypebeast and Solebox to join the Consortium project and create their own stylised versions of the iconic shoe. For this release, we see a re-engineered Primeknit upper with an adaptive knit collar to ensure breathability and flexible movement. A new multi-tiered lacing system allows runners to personalise style and fit, while the addition of flat laces offers enhanced comfort and stability.

It’s a brave, bold move from the brand: “We’re building the future of adidas in collaboration with athletes and fans”, says Ben Herath, Design Director, adidas. “adidas has a passionately creative community that isn’t afraid to tell us what it wants, and UltraBOOST Uncaged is product development at its most connected. The needs of athletes have always been at the heart of everything adidas creates. By listening to our consumers we can make products that meet these needs better than ever before”. We couldn’t agree more – it’s a great way to show respect and appreciation to the audience. These first three colourways – Grey, Scarlet/Solar Red and Black/Solid Grey – kick things off perfectly for this exciting new launch.

The ADIDAS ULTRABOOST UNCAGED is due to release on WEDNESDAY 29 JUNE. Click the banner below and check the release page ahead of the drop.

adidas-UltraBOOST-Uncaged-release-page

adidas UltraBOOST Uncaged pair

adidas UltraBOOST Uncaged

adidas UltraBOOST Uncaged

adidas UltraBOOST Uncaged on foot

adidas UltraBOOST Uncaged on foot

adidas-UltraBOOST-Uncaged-release-page

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