ADIDAS ORIGINALS officially launched the SUPERSTAR SUPERCOLOR range last night with an event held at Hackney’s West Reservoir centre.
As mandated by the name and nature of this 50-pigment pack, the evening was all about colour. Beginning outside, the entire façade of the building played host to projections that constantly cycled through each shade in the collection. Inside the entire Supercolor range was laid out proudly beneath an ornamental tree that bore further pairs from its branches—here Superstars actually do grow on trees!
Surrounding the building and overlooking the reservoir was an impressive armada of coloured spotlights, whose hue could be altered by tweeting the corresponding colourway name keeping us entertained for far too long!
Longtime adidas authority and associate Robert Brooks’ Dubplates provided the good eats with goat sliders, chilli & sorrell chicken wings and spicy fish goujons amongst the dishes that were staving off our hunger all night.
The centrepiece of the evening was undoubtedly the Superstar-branded stage floating on the reservoir, which was taken to by Koreless, whose atmospheric set was complimented perfectly by a spectacular light show.
The opportunity to scribble without inhibition in 50 shades of Sharpie capped off a perfectly executed evening. Thanks be to ADIDAS for their hospitality, as always! You can shop the SUPERCOLOR range via the link-through below.
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