adidas Originals launch their new brand film ‘Original is Never Finished’ - The Drop Date

adidas Originals launch their new brand film ‘Original is Never Finished’

2017-01-18T15:52:01

The ADIDAS ORIGINALS ‘ORIGINAL IS NEVER FINISHED’ film reaffirms the notion that original is never finished, through an electrifying look at today’s streetwear culture.

Featuring a remix of Frank Sinatra’s classic song ‘My Way’, the film explores the concept that if you push something far enough, it becomes original again. An interesting theory, which makes for stimulating visuals and lively imagery. Featuring a cast of many that includes Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins and others, adidas Originals has turned to a new generation of creators, hoping to inspire them to redefine the meaning of originality. Perhaps our favourite section of the film features skate legend, Gonz, alongside French professional skater, Lucas Puig: seeing these two guys together really drives home the wide reach that Originals has had over the years. Then there’s the passing of the torch from one basketball icon of the past, Kareem Abdul-Jabbar, to one of the future, Brandon Ingram, in the scene titled, ‘Raining Basketballs’.

The creators of today continue to interpret the ‘Original is Never Finished’ concept in Dev Hynes’ nod to reflections of the past in his choreographed scene, ‘Mirrors’, while individuals masked in deconstructed adidas Originals NMDs feature in the ‘Sneakerheads’ segment. Mabel, Dej Loaf and Stormzy appear in additional scenes which are meant to inspire those watching to know that whatever they create will always be original… because ‘Original is Never Finished’.

You can watch the ADIDAS ORIGINALS ‘ORIGINAL IS NEVER FINISHED’ below: as always, keep posted to The Drop Date for all the latest adidas Originals updates. In the meantime, you can check the current selection at ADIDAS ORIGINALS via the banner at the base of the page.

 

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