Following on from the huge success of the ZX Flux, the good people with the Three Stripes are hitting us with the ADIDAS ORIGINALS MI ZX FLUX platform: a special opportunity to play with the ZX Flux before the much-discussed #MiZXFLUX photo print app comes into play shortly (watch this space)
We’ll have more details on the app when it launches, but in the meantime, there’s a great opportunity to create some beauties on the mi ZX Flux webpage. The interface is pretty easy to get to grips with – and the ability to see multiple options at once in the Design Search really helps to hone down your choices. Instead of featuring a million different colour possibilities, this first release keeps it limited to a few select hues, which really helps when trying out different options. Lots of mint, teal and nice darker colours are the perfect antidote to a lot of the craziness on the high street shelves right now.
We had a play on the online customisation tool this week and managed to create a bunch of designs that really make the most of the various panels and details on the Flux. It’s a clean shoe and the chosen palette works perfectly. One other seriously impressive detail is the price of these: for a custom shoe of this level, you’d expect to be paying twice as much.
We’re only halfway through 2014, but this is quickly becoming the Year of the Flux… The first part of the ADIDAS ORIGINALS MI ZX FLUX programme is up now. Get involved via the link-through below.