adidas Originals - Generation Superstar: The Icons of Tomorrow - The Drop Date

adidas Originals – Generation Superstar: The Icons of Tomorrow

2017-09-20T14:20:58

adidas Originals - Generation Superstar: The Icons of Tomorrow

The ADIDAS ORIGINALS – GENERATION SUPERSTAR: THE ICONS OF TOMORROW campaign celebrates the iconic nature of the adidas Superstar.

From the moment it was released, the adidas Superstar has represented the concept of being true to yourself; to keep pushing for what you believe in, no matter what. Capturing the timeless spirit of Superstar is the focus of this new campaign, which finds adidas Originals teaming up with a generation of young people who are changing the world, ‘using their creativity to motivate a better tomorrow’.

Promoting authenticity and a new generation of change-makers, the participants have been documented by photographer Nadine Ijewere. Ijewere champions diversity in her work, celebrating multiculturalism and giving a new, unique take on beauty and its ideals in the process. Ijewere’s own authenticity and creativity adds kudos and weight to a campaign that celebrates people’s unique voices and achievements. Featuring inspirational talents such as body positivity activist Barbie Ferreira, climate activist Xuihtezcatl Martinez and skateboarder Rachelle Vinberg, the campaign also features musical talent such as Khalif Diouf and Kiran Gandhi.

See the ADIDAS ORIGINALS – GENERATION SUPERSTAR: THE ICONS OF TOMORROW imagery on this page, and then check out the current product selection at ADIDAS ORIGINALS via the banner at the base of the page.

adidas Originals - Generation Superstar: The Icons of Tomorrow

adidas Originals - Generation Superstar: The Icons of Tomorrow

adidas Originals - Generation Superstar: The Icons of Tomorrow

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