adidas Original Superstars Film - The Drop Date

adidas Originals – Original Superstars Film With Pharrell Williams

2015-08-03T10:47:00

adidas original superstars film 1

The adidas ORIGINAL SUPERSTARS FILM sees five influencers united in their commitment to creating for an audience of one.

In SS15, ADIDAS ORIGINALS started challenging the notion of what a SUPERSTAR is, and the plan is to continue exploring the concept throughout the year with a campaign that defines the true meaning of what it means to be a SUPERSTAR.

With the help of PHARRELL and his five handpicked influencers (Pusha T, Grigoriy Dobrygin, Smithe, VJ Mian and Yoon), the idea of creating for an audience of one – the true calling card of an Original Superstar – is promoted in the video that can be seen below. With Pharrell’s inspiring direction spotlighting the way, we’re looking forwards to seeing what happens over the coming weeks on this exciting campaign.

The adidas ORIGINAL SUPERSTARS FILM will start off the process of embodying the notion of SUPERSTARS setting their own standards. The group of creatives will continue to bring this concept to life and in turn inspire others to define who their own ORIGINAL SUPERSTARS are over the course of the campaign. Keep checking in with us for the very latest updates on this interesting and highly creative project.

Organising the Chaos

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